Prof. Dr. Rainer Zeichhardt on the Business Administration degree programme
“Business Administration is an exciting, application-oriented and applied science”
“Successful companies and managers often become objects of fascination in our society. Over the course of the Business Administration degree we will take a look behind the scenes of this success by viewing value creation from various angles. We will examine structures and processes along with human behaviour. We will look at hard figures as well as qualitative criteria. We will see where companies fit into our complex environment and tackle the challenging question of how it is possible to operate successfully in both economic and social terms.
Business Administration graduates are all-rounders who can make a career in various areas of business. At BSP you can also become a specialist by focusing on one forward-looking professional field: Start-up and SME Management, Health Management or Sports Management. In doing so you will gain an additional qualification to further improve your employability.
See for yourself: Business Administration is an exciting, application-oriented and applied science!”