The world of communication is changing rapidly. Social media platforms such as Facebook have now become at least as important in people’s daily lives as the traditional mass media of television, newspapers, film and radio. This has given rise to a conversation and information environment where fluent transitions between personal, digital and official communication are the norm. Exploring people’s behaviour as active participants in society, culture, politics and industry is one of the most interesting fields of communication science and media psychology. Bringing together the three elements of media practice, science and international comparison, the focus of BSP’s teaching and research covers impacts of communication, people’s motivations in relation to media, and how such factors are applied in an editorial, political and entrepreneurial context. Using their own practical media work for television, print and online press and their own international research projects as examples, students will become familiar with the interplay between theory and practice.
Bachelor’s degree in Communication Management
What is Communication Management?
The famous quote from communication scientist Paul Watzlawick, “One cannot not communicate!” applies to more than just personal conversations between people. It is equally valid for companies, organisations and institutions. On the one hand, communication makes it possible to convey information and messages to customers, partners, employees and the interested public. That is the purpose of these internet pages, for example. On the other hand, however, communication is always at risk of breaking down, being misinterpreted, or even heading in an entirely unintended direction. What is more, in the digital, online age, communication is constantly and irreversibly changing. Social networks such as Facebook have now become just as important as the traditional media. This has given rise to a conversation and information environment where fluent transitions between private and professional communication are the norm. At the same time, the communication processes of companies and institutions have become so much more rapid, complex and demanding that they increasingly have to be planned, controlled, monitored (in a word: managed) by experts.
The Bachelor’s degree in Communication Management deals with the effects and impacts of communication and the professional application of modern communication media and tools. The goal of the course is to make you an indispensable source of expertise for a company – someone with the ability to develop sustainable communication strategies, communicate corporate decisions internally and externally, successfully market products and innovations and communicate effectively in times of crisis.
In this degree programme you will become well versed in all the methodological and professional foundations for competently planning and managing communication processes. As a future communications manager you will be a crucial mediator between various corporate divisions and you should be familiar with the rules of advertising, PR and marketing as well as various communication technologies and sales structures. With this objective in mind, during your degree in Communication Management we will give you a thorough grounding in business administration topics and central management functions as well as social and communication skills for dealing with employees, customers and other stakeholders of a company or organisation.