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Bachelor’s degree in Fashion Marketing

Study Fashion Marketing in Berlin

For many people, fashion is an everyday way of expressing creativity, individuality, dynamism and eccentricity. Yet even the most radical, creative brands and the funkiest designs are backed up by advanced, rational management and marketing processes. Because fashion brands, agencies, boutiques, shops and online retailers are all commercial enterprises that need to be managed strategically. That is why specific professional competences are essential in the fashion industry. Click here to learn more about the Bachelor’s degree in Fashion Marketing.

“Fashion is a charming tyranny of short duration.” – Marcel Archard, (1899-1974), French playwright

The fashion industry is one of the fastest-moving sectors of the economy. Fleeting trends and fashions force companies to refresh their collections several times a year, which means they are always having to come up with new campaigns and ways of positioning their brand. This makes the fashion industry a very complex and demanding professional environment.

Quick overview

1 October

Study models/duration
6 semesters

Language skills
German level B2 or a higher level

Tuition fees
To the financing options

Bachelor of Arts (B.A.) 

Fields of work 

  • Online fashion retailers and international fashion companies
  • Fashion retail
  • Clothing, shoe and accessory chains
  • Mail-order
  • Cosmetics industry
  • Advertising agencies und PR firms
  • Trend and market research
  • Journalism (fashion magazines/professional fashion blogs)

Successful accreditation

  • German