Study Fashion Marketing in Berlin
For many people, fashion is an everyday way of expressing creativity, individuality, dynamism and eccentricity. Yet even the most radical, creative brands and the funkiest designs are backed up by advanced, rational management and marketing processes. Because fashion brands, agencies, boutiques, shops and online retailers are all commercial enterprises that need to be managed strategically. That is why specific professional competences are essential in the fashion industry. Click here to learn more about the Bachelor’s degree in Fashion Marketing.
“Fashion is a charming tyranny of short duration.” – Marcel Archard, (1899-1974), French playwright
The fashion industry is one of the fastest-moving sectors of the economy. Fleeting trends and fashions force companies to refresh their collections several times a year, which means they are always having to come up with new campaigns and ways of positioning their brand. This makes the fashion industry a very complex and demanding professional environment.