Business processes in digital and global markets are marked by technological innovations, infrastructural requirements and the media and communication competences of market players. This research covers key aspects of business innovation, networked management, digital transformation of the media and customer behaviour in the digital age.
- E-business processes and e-business innovation: A particular focus is on examining the function of digital media in customer communication and the question of how companies can communicate efficiently and successfully in the digital age.
- The future of the media in the digital society: The media, as catalysts and beneficiaries of the digital society, are going through massive changes.
- Networked infrastructure: Networked infrastructure has a key role to play when it comes to coping with demographic changes and the flow of goods worldwide.